Non-prescription readers with an added lighting feature. Educating consumers on how to use, with a dash of humor, all in 15 short seconds.
Talking about a problem that no one wants to talk about. Education, empathy, and a solution for an itchy situation.
Cutting through the cluttered post-holiday airwaves with some sweet, sales-y storytelling. AfterXmasRadioSpot
Jersey Shore locals (long before The Situation) have always preferred to do business with their own. Leading them to a name they trust in the age of mega-banks with mega-bucks. OFB_SimpGreatCheckSandwich60 OFB_HomeEquity_SFX60 OFB_BusinessBanking_Hardware60
Reaching listeners during the allergy season, showing them how the right relief can give them back the little things they love. AfterAllegra
Reaching women where they live to sell them household goods like frying pans and irons.
Making Europe a safe, smart, and sexy travel experience for Americans.
Using a brand-right strategy to transform a regularly occurring sale into a special, calendar-worthy event.
Breaking down technical business solutions into simple, sellable products for the SMB audience.
Creating meal-appeal for weight loss foods, served with a side of “we hear you.”
Staying aligned with the TV campaign, while giving these ads medium-appropriate stopping power.
Offering customers a taste of wine country luxury along with the lush notes of a fine Syrah.
Sharing warmth, confidence, and knowledge with mothers-to-be.
Bringing new pet parents a smile, and a way to keep their homes smelling fresh.
A fine example of B-to-B on the most technical of terms. Have I ever used a saw arbor? Nope. Can I write about them? Until the cows come home.
A complete re-boot of this SMB tech provider’s website, making the options clear and inviting for a non-tech audience.
A finely-wrought fiction provides the backstory for this diet food brand’s “6 Principles of Smart Eating.”
Online ads attempt to bring weight loss food to an untapped market: men. The way to a man’s heart may be through his stomach. In this case, the way to his freezer was through a belly laugh.