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Foster Grant LightSpecs
Non-prescription readers with an added lighting feature. Educating consumers on how to use, with a dash of humor, all in 15 short seconds.
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Cortizone 10 Feminine Itch Boards
Talking about a problem that no one wants to talk about. Education, empathy, and a solution for an itchy situation.
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Macy’s Day After Christmas
Cutting through the cluttered post-holiday airwaves with some sweet, sales-y storytelling. AfterXmasRadioSpot
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Ocean First Spots
Jersey Shore locals (long before The Situation) have always preferred to do business with their own. Leading them to a name they trust in the age of mega-banks with mega-bucks. OFB_SimpGreatCheckSandwich60 OFB_HomeEquity_SFX60 OFB_BusinessBanking_Hardware60
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Allegra Walking the Dog
Reaching listeners during the allergy season, showing them how the right relief can give them back the little things they love. AfterAllegra
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T-Fal Ads
Reaching women where they live to sell them household goods like frying pans and irons.
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British Airways Guidebook
Making Europe a safe, smart, and sexy travel experience for Americans.
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Macy’s Red Letter Days
Using a brand-right strategy to transform a regularly occurring sale into a special, calendar-worthy event.
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Speakeasy Collateral
Breaking down technical business solutions into simple, sellable products for the SMB audience.
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Smart Ones Print
Creating meal-appeal for weight loss foods, served with a side of “we hear you.”
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Allegra Print
Staying aligned with the TV campaign, while giving these ads medium-appropriate stopping power.
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Wente Annika Brochure
Offering customers a taste of wine country luxury along with the lush notes of a fine Syrah.
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First Response First to Know Brochure
Sharing warmth, confidence, and knowledge with mothers-to-be.
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Arm & Hammer Shelter Brochure
Bringing new pet parents a smile, and a way to keep their homes smelling fresh.
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Perske Brochure
A fine example of B-to-B on the most technical of terms. Have I ever used a saw arbor? Nope. Can I write about them? Until the cows come home.
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Speakeasy Website
A complete re-boot of this SMB tech provider’s website, making the options clear and inviting for a non-tech audience.
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Smart Ones Story of the Principles
A finely-wrought fiction provides the backstory for this diet food brand’s “6 Principles of Smart Eating.”
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Smart Ones Men Campaign
Online ads attempt to bring weight loss food to an untapped market: men. The way to a man’s heart may be through his stomach. In this case, the way to his freezer was through a belly laugh.